News

MR.DAY LAUNCHES NEW DONUTS 04 May 2026 The iconic American donut arrives in the packaged snack aisle

GRISBÌ SPECIAL EDITION INTERPRETED BY VANITY FAIR ITALIA 09 Apr 2026 This yearly project takes off with the special edition of Mango & Cioccolato Bianco celebrating the pleasure of a break as self-care.

GRISBÌ BECOMES ICE CREAM 23 Mar 2026 The most indulgent and refreshing innovation of Summer 2026 expands the brand into the frozen category through a dual presence in retail and artisanal gelato shops.

GRISBÌ RETURNS TO COMMUNICATION WITH A NEW MULTICHANNEL CAMPAIGN 02 Mar 2026 Starting March 1, the iconic crunchy shortcrust pastry filled with velvety cream returns to television with an ironic and engaging commercial that celebrates everyday pleasure as a unique moment.

VICENZI GROUP STRENGTHENS ITS INTERNATIONAL POSITIONING AT ISM 2026 10 Feb 2026 Partnership opportunities and consolidation of foreign markets for the brand's 120th anniversary

MR.DAY CELEBRATES 40 YEARS WITH A NEW NEXT-GEN–ORIENTED BRAND REFRESH 29 Jan 2026 An updated visual identity and language to strengthen dialogue with Gen Alpha and Gen Z