Brand
Vicenzi Group brands
2005 marks the year of acquisition of Parmalat’s bakery business and its brands Grisbì and Mr.Day, which are added to the family brand Matilde Vicenzi.
Feminine sweetness
Tasty, fragrant and addictive in taste, Matilde Vicenzi's products provide moments of unforgettable flavor.
Pleasure is all mine
A velvety cream enclosed by a fragrant crunchy shortbread cookie: Grisbì is the ideal pleasure break.
The international playful snack
With a cheerful and eye-catching design, Mr.Day is designed for Generation Z's break with tasty and energetic snacks.