VICENZI GROUP: THE THIRD-LARGEST PLAYER IN THE ITALIAN PASTRY MARKET
Vicenzi Group closed its 2025 consolidated financial year with €168 million in revenue, confirming its growth trajectory and further consolidating its position as the third-largest player in the Italian industrial pastry market.
The positive performance continued into the first half of 2026, strengthening the Group’s position in the broader pastry market and its leadership, both in terms of volume and value, across its key product segments. Vicenzovo ladyfinger remains the market leader in its segment, with a 28% market share, up 2.5 percentage points compared to 2025. Strong performances were also recorded by Amaretti, which lead their segment with a 22% market share (+1.4 percentage points), and Matilde Vicenzi Puff Pastries, which reached 28% by volume and 30% by value. In the filled pastry segment, Grisbì maintains its leadership by volume, with a 26.6% market share.
International markets also contributed to the Group’s growth: in 2025, exports increased by 9%, driven by Europe (+28%) and supported by strong performances in the United States (+13%) and Canada (+37%).
These results confirm the strength of Vicenzi Group’s development strategy and the ability of its brands to further enhance their competitiveness both in Italy and across international markets.