MR.DAY CELEBRATES ITS 40TH ANNIVERSARY WITH SEASON 2 OF “LEVEL 40 UNLOCKED”

Following the success of its first edition, Mr.Day launches Season 2 of “Level 40 Unlocked”, the prize competition designed to strengthen the brand’s connection with Gen Alpha and Gen Z through the language of gaming. Running until November 16, the initiative continues the celebrations of Mr.Day’s 40th anniversary and introduces exciting new features. The new Mr.Day Donuts unlock a double chance to win, while consumers can win a Nintendo Switch OLED every week and enter the final draw for a trip to Orlando, including admission for two to one of the world’s most iconic theme parks.

With this initiative, the Vicenzi Group continues to combine product innovation, entertainment and brand experiences, reinforcing Mr.Day’s positioning as a brand that speaks the language and shares the passions of younger generations.