MR.DAY LAUNCHES NEW DONUTS

Mr.Day expands its portfolio with the launch of its new Donuts, available from April 2026 in Strawberry and Chocolate flavours. Soft, baked and lactose-free, they offer a unique proposition within the Italian packaged snack market, combining indulgent taste, international appeal and strong visual attractiveness. With this launch, the brand further strengthens its positioning among Gen Alpha and Gen Z consumers, becoming the first branded donut to enter the Italian grocery snack aisle. Available in packs of four, the new Donuts reinforce Mr.Day’s innovative spirit and its ability to capture the latest consumer trends.