VICENZI GROUP AT TUTTOFOOD: SHOWCASING THE EXCELLENCE OF ITALIAN PASTRY

Area Stampa 08 05 2026

A completely redesigned exhibition space and an experiential program celebrating innovation, heritage, and international growth.

Vicenzi Group is taking part in TuttoFood 2026 with a fully redesigned stand, conceived as a welcoming space for meetings, dialogue, and product tasting with partners, buyers, and industry professionals from international markets. The company’s brands come to life through a rich program of tastings and live showcooking sessions, offering new interpretations and exclusive recipes inspired by some of its most iconic products.

Alongside the brand’s best-loved classics, visitors will discover the key product innovations for 2026, including Mr.Day Donuts in Strawberry and Chocolate flavors, the limited-edition Vicenzovo Coffee developed in collaboration with Bialetti, and the special edition Grisbì Mood Boosting Mango & White Chocolate, created from a concept by Vanity Fair.

Participation in TuttoFood is part of a broader international growth strategy that sees the Group present at leading industry trade shows across Europe, Asia, and the Middle East. Through these initiatives, Vicenzi Group continues to strengthen the positioning of Matilde Vicenzi as an ambassador of Italian pastry excellence in global markets.