GRISBÌ BRINGS THE NEW MOOD BOOSTING SOFT CARAMEL SPECIAL EDITION TO SHELVES
Grisbì expands its range with the new Mood Boosting Soft Caramel Special Edition, available on shelves from September 2026 as a limited edition.
The new product combines the iconic crunchy Grisbì shortcrust biscuit with a creamy soft caramel filling, responding to the desire for comfort and indulgence that characterises the autumn season.
The new product marks the second chapter of the collaboration with Vanity Fair Italia, launched in spring 2026 with the Mango & White Chocolate Special Edition.
The project continues through a dedicated communication plan, including content creation, digital and social media activities, and on-site experiences, strengthening Grisbì’s brand positioning and its engagement with consumers.
With this new limited edition, the Mood Boosting concept evolves in step with the seasons, confirming the brand’s strategy of exploring new territories of taste and experience.