“CASA DOLCE CASA”: THE NEW MATILDE VICENZI PRIZE COMPETITION CELEBRATES THE PLEASURE OF TIME SPENT TOGETHER

The World of Vicenzi 14 09 2026

From September 14th, the initiative brings an in-store experience dedicated to sharing and to the brand's values, strengthening its dialogue with consumers.

From September 14th, Matilde Vicenzi is launching its new prize competition “Casa Dolce Casa”, a consumer project centred on the value of relationships and everyday moments of sharing.

The initiative was designed to turn a promotional activity into an opportunity for engagement and connection with the public, strengthening the bond between the brand and its consumers.

At the heart of the competition is an exclusive set of four personalised cups and saucers, crafted by Italian artisans and designed to celebrate the people and moments that make a house a home.

To take part, consumers simply purchase a pack of Matilde Vicenzi products, register on the dedicated website and upload their receipt details to enter the Instant Win draw. The project represents a significant consumer engagement initiative and a further investment in brand development.

Through “Casa Dolce Casa”, Matilde Vicenzi consolidates its positioning and enhances its distinctive features, placing the sweetness of sharing and the pleasure of moments spent together at the centre.