Comunicazione

GRISBÌ SPECIAL EDITION INTERPRETED BY VANITY FAIR ITALIA 09 Apr 2026 This yearly project takes off with the special edition of Mango & Cioccolato Bianco celebrating the pleasure of a break as self-care.

GRISBÌ RETURNS TO COMMUNICATION WITH A NEW MULTICHANNEL CAMPAIGN 02 Mar 2026 Starting March 1, the iconic crunchy shortcrust pastry filled with velvety cream returns to television with an ironic and engaging commercial that celebrates everyday pleasure as a unique moment.

New Grisbì Breakfast: hazelnut & cocoa and yogurt, the line adds rich new flavours 06 Oct 2025 Our goal is to meet the needs of increasingly discerning consumers who value taste, convenience, and nutritional balance.

MilleVoglie al Caffè Bialetti: the art of pastry meets the aroma of coffee 24 Sep 2025 Matilde Vicenzi presents MilleVoglie with Bialetti Coffee, a special edition created in partnership with Bialetti

Master Pastry Chef Massari: learn from Vicenzi the Best Puff Pastry 12 Sep 2025 Vicenzi’s excellent quality puff pastry praised by a special admirer during an evening in the spotlight for the final of the "Pastry Shop of the Year 2024–2025" competition

Grisbì made with KitKat®: the special edition that turns every break into a moment of pure pleasure 11 Sep 2025 The original Grisbì shortcrust meets cream inspired by the iconic KitKat® snack

120 Years of Sweet Passion 02 Sep 2025 A national contest to celebrate Vicenzi’s 120th birthday

Mr Day goes live with the “Snack the Combo” back to school 2025 contest 26 Aug 2025 A strong initiative to enhance the sell-out and brand engagement

Matilde Vicenzi sponsor of the Estate Teatrale Veronese 25 Jun 2025 Vicenzi Group with the brand Matilde Vicenzi supports culture and art in Verona: proud partner of the 77th Estate Teatrale Veronese at the Teatro Romano.

Giuseppe Vicenzi dies at 92 The Veronese entrepreneur who took Italian confectionery around the world 25 Mar 2025 The Vicenzi Group announces the passing of its President Giuseppe Vicenzi, 92, and extends its condolences to his three daughters Giuliana, Valeria and Beatrice and the entire family.