GRISBÌ RETURNS TO COMMUNICATION WITH A NEW MULTICHANNEL CAMPAIGN

Starting March 1, the iconic crunchy shortcrust pastry filled with velvety cream returns to television with an ironic and engaging commercial that celebrates everyday pleasure as a unique moment.

An integrated campaign designed to strengthen the brand’s positioning, leveraging distinctive, highly recognizable storytelling.

The new commercial reinterprets the brand’s historic signature of sensuality through a contemporary and ironic lens, introducing a lighter, more playful tone that gets straight to the point in just a few seconds, speaking the language of today’s audience.

The campaign, created by Gibbo&Lori and produced by TheBigMama, places the consumption experience at the center as an exclusive and all-encompassing moment, consistent with the brand’s DNA and reinforcing its bond with consumers while reaffirming its position within the category.

The three-week media plan includes broad exposure across major national TV networks (Mediaset, Warner Bros. Discovery, Cairo Communication and Sky) during peak viewing hours, complemented by a presence on leading streaming platforms (Netflix, Amazon Prime Video, Disney+ and YouTube), with priority placement during evening time slots.