GRISBÌ ARRIVES IN VENICE
The partnership between Grisbì, a Vicenzi Group brand, and Vanity Fair Italia continued with a new activation created to celebrate the start of the Venice film season, featuring the Grisbì Mood Boosting Mango & White Chocolate Special Edition.
The project marked a further evolution of the collaboration, which was launched to explore the Grisbì brand through new editorial and experiential formats while strengthening its premium positioning.
On September 7th, at Campo de la Pescaria in Venice, the public had the opportunity to discover the Special Edition, receiving an exclusive Grisbì mini pack together with a dedicated gift. The Summer Edition then took centre stage in a dedicated tasting experience at Vanity Fair Italia’s “Behind The Screen” evening event.
The Venice activation represented a further step in Grisbì’s brand experience strategy, through a project designed to create connections between product, culture and contemporary lifestyle.