Vicenzi Group

A sweet Italian passion since 1905
A sweet theater
Vicenzi Group in support of the Estate Teatrale Veronese
Sustainability
New Sustainability Report 2023 released
Into 120 years
The year 2025 will be an exciting new milestone for Vicenzi Group!

Mission

Surprise consumers with innovative, differentiated and high-quality products, made with passion, helping to create sweet moments in the lives of families. Our Mission

Vision

Become the leading brand company of high-quality Italian pastry in the world. Our Vision

Values

What makes our products unique? The values that accompany them, hidden behind every taste. Our Values

Future

We believe in the power of the present and in the potential of the future: this is why we are committed to defending it, together. The future of Vicenzi Group

Vicenzi Group Brands

2005 marks the year of acquisition of Parmalat’s bakery business and its brands Grisbì and Mr.Day. The family is expanding. Discover the brands

A family history

Matilde Vicenzi's passion has guided the growth of the Group, passing down the love for tradition and the mastery of her confectionery art.
Learn about the history
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