Vicenzi Group
Mission
Surprise consumers with innovative, differentiated and high-quality products, made with passion, helping to create sweet moments in the lives of families. Our Mission
Values
What makes our products unique? The values that accompany them, hidden behind every taste. Our Values
Future
We believe in the power of the present and in the potential of the future: this is why we are committed to defending it, together. The future of Vicenzi GroupVicenzi Group Brands
2005 marks the year of acquisition of Parmalat’s bakery business and its brands Grisbì and Mr.Day. The family is expanding.
A family history
Matilde Vicenzi's passion 
has guided the growth of the Group, passing down the love for 
tradition and the mastery 
of her confectionery art.
Learn about the history
has guided the growth of the Group, passing down the love for tradition and the mastery of her confectionery art. 
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