Vicenzi Worldwide: Italian confectionery tradition and know-how serving international markets
Today this heritage is brought to 97 countries around the world thanks to an expansion strategy based on adaptability, innovation and respect for origins.
The secret? Combining Italian know-how with an international vision, offering foreign markets famous Italian sweets that speak a universal language: that of quality.
Vicenzi and international markets: Italian sweets abroad
Italian pastry art conquers the world, thanks to a strategic vision and a constantly evolving product portfolio.
With a stable presence in Europe, USA, Canada, Latin America, Asia and the Middle East, Vicenzi has been able to adapt its offer to local preferences, without giving up its identity.
Italian pastry in the world: what foreign consumers are looking for
To each culture its own sweet: the key is to listen and respond to local tastes.
International consumers appreciate authenticity, certified quality and adaptability. Vicenzi has been able to respond with a broad and targeted offer:
- Authentic and recognizable products
- Quality ingredients and certified processes
- Functional and sustainable packaging
- Versions suitable for different needs (gluten free, lactose free, vegan)
From Savoiardo Vicenzovo for tiramisu to Millefoglie di Matilde, Matilde Vicenzi products have established themselves as ambassadors of Italian taste, adapted according to market trends and nutritional needs.
The value of tradition: the Vicenzi story as a brand lever
From a small Veronese bakery to a global reality: the strength of the brand comes from a family story, which continues to inspire every single product.
The story begins in 1905 with Matilde Vicenzi. Since then, every generation has preserved and reinterpreted a tradition that today represents a distinctive value even abroad.
A story that starts in 1905
The Vicenzi story begins in a small bakery in San Giovanni Lupatoto, where Matilde Vicenzi transforms a family passion into an entrepreneurial activity. Today that same passion inspires every Group product.
Each country receives not only a pastry product, but a family story to tell on the shelves.
Vicenzi strategy for exporting italian sweets to international markets
Every market has its habits. Vicenzi has been able to listen to them, interpret them and enhance its Italian know-how to adapt successfully.
With an articulated export structure and a dedicated international team, Vicenzi develops tailor-made solutions for each country, preserving product quality and identity.
Market adaptation and listening
Expanding doesn’t mean standardizing, but knowing how to read cultural and nutritional needs.
With dedicated local figures and a strong trade fair presence, Vicenzi builds every commercial relationship on a solid and knowledgeable basis thanks to:
- 6 Regional Managers dedicated to strategic areas
- 1 commercial office in the USA
- participation in international trade fairs
Vicenzi studies consumption habits and adapts formats and packaging for local audiences, keeping quality levels and visual identity unchanged.
Italian know-how and certified processes
Reliability comes from method: Vicenzi quality is measurable and recognized.
International certifications and traceable supply chain guarantee foreign partners high and replicable standards.
Success in foreign markets is guaranteed by:
- BRC, IFS, ISO 9001 certifications
- Selected and traceable ingredients
- Research and development oriented towards inclusive food export (gluten free, vegan)
Vicenzi products most loved abroad
Some products become iconic. Others are adapted. But all carry with them the authentic taste of Italian pastry.
From Vicenzovo ladyfingers to Millefoglie, every market has its favorites. And Vicenzi responds with formats, recipes and packaging suitable for all needs.
Amaretti, Savoiardi Vicenzovo, Millefoglie: the success of identity
Simplicity pays off: when a recipe is authentic, it speaks every language.
Vicenzi’s great classics are in demand both in retail and in Horeca, with formats and versions designed for every consumption occasion.
- Savoiardo Vicenzovo → also available for the horeca channel
- Amaretti → symbol of Italian confectionery tradition
- Millefoglie di Matilde → 192 layers of puff pastry, synonym of artisanal perfection
- Grisbì and Mr.Day → appreciated for their contemporary style and special editions
A sweet identity that conquers the world
Vicenzi doesn’t just export products, but a culture: that of quality, tradition and food innovation.
In the global panorama, Vicenzi is an example of how you can grow while remaining faithful to what you are. Sweetness, after all, is a matter of identity.
Bringing Italian pastry abroad means enhancing every detail:
- The connection with the territory
- Uncompromising quality
- The ability to innovate without betraying the origin
Vicenzi today is a case study in the export of Italian sweets, capable of transmitting artisanal knowledge and family emotion even to foreign consumers.
FAQ – Vicenzi and the internationalization of Sweetness
- In how many countries is Vicenzi present?
Currently in 97 countries including Europe, Americas, Asia and Middle East. - What are the most requested Vicenzi sweets abroad?
Savoiardo Vicenzovo, Millefoglie, Amaretti, Grisbì, Mr. Day Snacks, Mr.Day Brownies. - How is quality guaranteed for export?
Through a mix of traditional recipes, certifications, optimized packaging and research on local preferences.
Source: Sustainability report