Vicenzi Group, Italian fine pastry in New York, a Made in Italy excellence at the Summer Fancy Food Show
From Verona to the heart of Manhattan. Vicenzi Group reaffirms its role as ambassador of Italian pastry excellence at the 69th edition of the Summer Fancy Food Show, the most prominent international B2B trade event for the food & beverage sector. From June 29 to July 1 at the Javits Center in New York, Vicenzi will be exhibiting in the Italy Pavilion (Booth 2872).
A historic name in the Italian pastry industry, Vicenzi Group is internationally recognized for its product innovation and the premium quality of its ingredients. Italy, this year’s partner country at the 2025 edition of the Show, will be represented by leading companies from the national agri-food supply chain. Among them, Vicenzi stands out as a benchmark in the fine industrial pastry segment.
“The Summer Fancy Food Show has become a regular event for us,” says Marcello Gelo, CEO of Vicenzi Group. “We have had a steady presence in the U.S. market since 2015, one of our main non-European markets, where our products are now widely recognized and appreciated. Despite the challenges 2025 presents for our brands—due to uncertainties around tariffs and a worsening exchange rate—Vicenzi USA still recorded solid growth of 22.5% in value, with strong performance among the top 10 national and regional retailers.”*
Vicenzi Group has participated in the Summer Fancy Food Show for over a decade, confirming the strategic importance of this event in its internationalization plans. The show is a key meeting point for buyers and professionals across various sales channels, from large-scale retail to traditional stores, the Ho.Re.Ca. sector, and e-commerce.
Among the top-selling Matilde Vicenzi products in the U.S. market are the iconic Gift Tins—elegant tin boxes with assorted fine pastries—popular as premium gifts and showing continuous growth in Club Stores and key e-commerce platforms. These are accompanied by the Sfoglie, a refined expression of Vicenzi’s premium industrial pastry, known for their quality and now achieving positive sales performance across multiple distribution channels. And of course, the Vicenzovo Ladyfinger, the brand’s flagship product, now launching in a new strawberry variant in 2025.
Vicenzovo Strawberry, the first-ever pink, fruit-flavored ladyfinger, will be unveiled at the Summer Fancy Food Show in New York, featuring exclusive packaging designed specifically for international markets.
A contemporary twist on an Italian pastry classic, Vicenzovo Strawberry is a distinctive product that combines traditional flavor with a “pink” personality, enhanced by a dough infused with real strawberry juice. The innovative pink hue reflects both elegance and creativity: a product that symbolically celebrates femininity and pays tribute to the brand’s founder, Matilde Vicenzi, on the 120th anniversary of the company’s founding. Since 1905, when Matilde began her pastry business, the brand has seamlessly combined artisanal tradition and industrial development, with a strong export focus and commitment to excellence.
A sweet story spanning more than a century, in which the Vicenzovo Ladyfinger remains one of the Vicenzi Group’s signature products—even on international markets.
* (source: SPINS, Natural + Multi Outlet, 52 weeks YoY)