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From 26 to 30 January, Vicenzi Group will take part in Gulfood 2026, the leading international trade fair dedicated to the food & beverage sector for the Middle East, Africa and Asia, held in Dubai. Now in its 31st edition, the exhibition confirms its role as a strategic platform for meetings between companies, buyers, importers and distributors, spanning two venues — Dubai World Trade Centre (DWTC) and Dubai Exhibition Centre (DEC) at Expo City — in support of a continuously expanding exhibition offering.

Vicenzi Group will exhibit at the Dubai Exhibition Centre – Expo City, South Hall 3, Stand 17, with a completely redesigned stand conceived to clearly and effectively present the breadth of its confectionery portfolio and the Group’s positioning in international markets. The exhibition space will be dedicated to showcasing the main product lines and solutions developed for different distribution channels, with a strong focus on commercial development opportunities in high-potential markets.

“Participation in Gulfood 2026 represents an important opportunity to further strengthen Gruppo Vicenzi’s presence in international markets,” says Simona Marolla, International Marketing Manager at Vicenzi Group. “Dubai is a strategic hub for the food & beverage sector and a key meeting point for buyers, distributors and commercial partners from all over the world. Being at Gulfood allows us to consolidate brand visibility and showcase our product range to a highly qualified audience, while developing strategic relationships in fast-growing markets.”

During the exhibition, the Group will take part in targeted initiatives aimed at enhancing its product portfolio and fostering dialogue with industry professionals. On Tuesday 27 January at 11:30 a.m., Vicenzi will participate in a masterclass organized in collaboration with ICE – Italian Trade Agency for the promotion and internationalization of Italian companies. The session will feature the strawberry-flavoured variant of Vicenzovo ladyfingers as an example of range innovation and adaptability to different markets.

The event will include a technical tasting designed to explore product characteristics, sensory profile and potential applications, also from a food service and private label perspective. The preparations will be made according to a recipe developed by Chef Samuele Crestale, created to highlight the performance, versatility and quality of the Group’s products.

Vicenzi will also be present at the ICE “breakfast corner” (Hall 3, Stand 18-80), an informal networking area dedicated to professional operators, where a selection of products from the Millefoglie and Mini Grisbì lines will be offered in support of relationship-building and commercial engagement activities.

Through its participation in Gulfood 2026, Vicenzi Group reaffirms its commitment to the development of international markets and strengthens its presence at leading global trade fairs, with the objective of generating new business opportunities and long-term partnerships.