Vicenzi Group: 120 years of history, passion, and fine pastry around the world
It was in 1905 when Matilde Vicenzi opened her biscuit shop on the outskirts of Verona, giving life to a female entrepreneurial story destined to grow and transform into one of the most solid enterprises in Italian fine pastry.
Today, 120 years after its founding, Vicenzi Group tells a story of tradition, family, and innovation, with a presence in over 90 countries worldwide and internationally recognized identity.
“Celebrating 120 years means proudly looking back at our roots, while renewing our commitment to the future,” says Giuliana Vicenzi, President of Vicenzi Group.
“It is a milestone that speaks of the strength of our identity shaped by over a century history, made of values, entrepreneurial vision, and the ability to innovate. This anniversary is an opportunity to tell our story once again, to tell the passion of a Group that represents Italian excellence around the world.”
In honour of our 120thanniversary, in Piazza dei Signori in Treviso, on Saturday, October 11th, and Sunday, October 12th, there will be a whole weekend of festivities: the Tiramisù World Cup, celebrating Italian pastry excellence with the most beloved Italian dessert.
Special guests, Benedetta Parodi, a familiar face of Italian cuisine, and Damiano Carrara, renowned pastry chef and interpreter of contemporary fine pastry, will share their passion for Tiramisù with innovative and engaging recipes.
The Vicenzi Group is now ambassador of Made in Italy excellence and industrial fine pastry around the world, also thanks to Vicenzovo, the leading savoiardo brand in Italy, which best represents the quality, tradition, and identity of the Group. It will be the star of the “120-Year Tiramisù”, the celebratory dessert, and, on Saturday afternoon, starting at 2:30 PM, 120 lucky participants will be selected to taste 120 individual portions of Tiramisù.
Special guest Benedetta Parodi will give the final touch to the Tiramisù and lead the cake cutting. A special occasion to share a great achievement in a festive, open, and engaging atmosphere.