News

How to communicate goodness: Vicenzi Group’s digital strategy 05 Sep 2025 Vicenzi Group, a historic Italian pastry brand, today represents an interesting case study in confectionery branding and food storytelling.

120 Years of Sweet Passion 02 Sep 2025 A national contest to celebrate Vicenzi’s 120th birthday

Mr Day goes live with the “Snack the Combo” back to school 2025 contest 26 Aug 2025 A strong initiative to enhance the sell-out and brand engagement

Tradition and technology: a journey into the heart of Vicenzi Group’s production 04 Aug 2025 In the confectionery production sector, Vicenzi Group represents an emblematic example of how tradition can dialogue with innovation.

The Vicenzi Group: 120 years of sustainability, values and international outlook 04 Aug 2025 The Vicenzi Group presented its new Sustainability Report: its highlights are care for the environment and focus on social inclusion with new investments in its ecological transition and in the wellbeing of its personnel

Italian industrial pastry: the Vicenzi Group model between tradition, innovation and quality 15 Jul 2025 Today the Vicenzi Group operates three production facilities in Italy, twelve production lines and employs 360 people. In 2024, consolidated revenue reached 167 million euros, marking a 3% growth compared to the previous year.