New Grisbì Breakfast: hazelnut & cocoa and yogurt, the line adds rich new flavours
The two new versions, Hazelnut & Cocoa and Yogurt, combine the crispness of shortcrust pastry with a creamy filling designed for quick and satisfying enjoyment. With resealable packaging ensuring freshness, Grisbì Breakfast is the ideal solution for your breakfast at home: practicality is an important factor when having breakfast for 34% of Italians (1).
To support the launch, the brand will activate a national in-store promotional campaign during October and November. For 120 days, this initiative will be hosted in selected points of sale. By purchasing two packs of Grisbì Breakfast, consumers will receive a gift to enhance their breakfast ritual: a personalized Excelsa mug.
“Three years after the launch of its first chocolate version, Grisbì Breakfast introduces two new products that combine delicious taste with selected ingredients and nutritional balance. The result is a handy, balanced, and irresistible biscuit, perfect to start the day with a moment of indulgence,” says Elena Personi Musola, Italy Marketing Manager of the Vicenzi Group.
These new creations confirm Grisbì’s strategy to blend pleasure and quality in a product that best meets consumer trends, to innovate without losing its identity, and to offer a rich breakfast selection with distinctive positioning aimed at premium decadence.
(1) NIQ (2025) “Breakfast: Its role and perspectives in Italian Consumption”