Mr Day goes live with the “Snack the Combo” back to school 2025 contest
Verona, September 2025 – Mr.Day, the go-to brand in the market of packed snacks, announces the go-live of the “Snack the Combo” prize contest, a project aimed at enhancing the sell-out during the Back-to-School strategic period and at strengthening the bond with younger targets.
This promotional initiative went live on 26 August and will be running until 1 December 2025 on the whole Mr.Day range: purchasing a package and registering the receipt, consumers have the opportunity to participate in an instant win daily contest with JBL headphones as prizes and in the final draw with 3 complete gaming stations as the prizes. A simple, attractive and strongly engaging mechanism.
This initiative also comprises a tactical driver to increase rotation: the purchase of Mr.Day dark chocolate or white chocolate Brownies doubles the chances of winning, thus incentivizing the strategic products in this category.
With “Snack the Combo”, Mr.Day is strengthening its position as a brand close to new generations (Gen Z and Gen Alpha) as well as its footprint on consumption occasions associated with study time, free time and gaming, all sectors that are posting strong growth and are very material for the target.
The initiative is being supported by a digital, social media and PR communication plan, aimed at amplifying visibility on the shelves and driving participation of consumers.
For more information on the contest and its regulation www.snackthecombo.it