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Mr.Day is back at Milan Games Week & Cartoomics 2025, Italy’s leading event dedicated to gaming and pop culture. For the third consecutive year, Mr.Day is the reference brand for snacks among Gen Z and Alpha audiences. From 28 to 30 November at Rho Fiera Milano, the brand will offer the public an immersive experience within a booth entirely inspired by the Rocket Racing circuit and the new Fortnite map. The initiative is designed to bolster Mr.Day’s positioning within the gaming ecosystem and cement its relationship with the community through high-engagement activities. The lead-up to the fair began on 15 November with the Mr.Day Winter Cup, a digital competition for Fortnite fans organized in collaboration with PG Esports, featuring creators Keystar, Xiuder, and Marino ski. The competition encourages continuous play and user competitiveness with live sessions, free gameplay on the Rocket Racing map, and a sequence of challenges all the way up to 27 November. During the fair, Mr.Day will engage visitors with dedicated activities, meet & greet sessions with talents Keystar and Xiuder, and gameplay sessions on the brand’s official maps.  There will be samplings of core products, muffins and brownies, the ideal snack for gaming breaks. “Our participation in Milan Games Week & Cartoomics is a strategic step in consolidating our presence in the gaming sector,” says Elena Personi Musola, Marketing and Communications Manager at Vicenzi Group.  “With the Rocket Racing Grand Prix project, we continue investing in platforms that generate true connections with the younger generations by integrating entertainment, branding, and experiential engagement.” With this project, Mr.Day further strengthens its role as the “official gamer snack,” promoting a model of cross-platform communication that integrates physical events, digital activation, and community engagement.