Italian industrial pastry: the Vicenzi Group model between tradition, innovation and quality
In an increasingly competitive landscape, the Vicenzi Group stands as a virtuous example in Italian industrial pastry, capable of skillfully blending excellence and traditional knowledge with the most advanced production processes. Founded in 1905 by Matilde Vicenzi, the company led by Giuseppe Vicenzi has managed to transform a small bread and pastry shop on the outskirts of Verona into a leading group in the confectionery sector.
The Perfect Synergy Between Craftsmanship and Industry
The identity of the Vicenzi Group is based on the balance between tradition and innovation, keeping alive the connection with Italian artisanal pastry. Iconic products such as Savoiardo Vicenzovo, Amaretto di Matilde Vicenzi, and MilleVoglie continue to be prepared according to original recipes.
At the heart of the Vicenzi Group’s production process is meticulous quality control, also guaranteed by internationally recognized certifications such as ISO 9001, IFS, and BRC. These certifications attest to attention to the highest standards of food safety and quality in industrial confectionery production.
Selected ingredients: the strength of italian know-how
Respect for quality is already manifested in the selection of raw materials. The Vicenzi Group adopts a rigorous procurement protocol based on traceability, certifications, and origin. Some examples:
- Free-range eggs: over 2/3 of eggs purchased in 2024 come from free-range farms.
- 100% Italian flour: use of national flour, including stone-ground flour used in Savoiardi Vicenzovo.
- Rainforest Alliance certified cocoa: to guarantee an ethical and sustainable supply chain.
- Certified palm oil, of which 50% certified RSPO Segregated and 50% certified Mass Balance
- All products are strictly NON-GMO.
Innovation and automation in processes
The efficiency of the production process is guaranteed by constant investments in technology. The Vicenzi Group uses automated lines that optimize time, consumption, and quality standards, while maintaining the authentic flavors of original recipes.
In 2024, the Group implemented waste reduction projects and energy efficiency improvements. The main initiatives include recovery of food waste in production cycles and rationalization of format changes.
Sustainability as a strategic pillar
The Vicenzi Group integrates sustainability throughout the production cycle:
- Packaging with lower environmental impact, using recyclable materials and mono-materials
- Investments in energy efficiency and waste reduction
- Sustainable logistics projects to limit transportation impact
In 2024 alone, the company invested approximately 1 million euros in health, safety, quality, and environment, with a projected 54% growth in 2025.
The Vicenzi Group in the world: the success of italian industrial pastry
International vision is an integral part of the company’s DNA. The Vicenzi Group now exports to 97 countries, with assortments designed to adapt to different tastes and markets.
Among the most appreciated products abroad are Savoiardi Vicenzovo and Millefoglie di Matilde Vicenzi, distributed in North America, Asia, and the Middle East.
The company also participates in the main global trade fairs in the sector, such as GulFood at the Dubai World Trade Center, ISM in Cologne, FHA – Food & Beverage Fair in Singapore, Summer Fancy Food in New York, Cibus in Parma, and Sial in Paris.
A model of sustainable and replicable confectionery excellence
The Vicenzi Group model stands out for:
- Strong integration between tradition and industry
- Choice of high-quality and certified ingredients
- Continuous innovation in production processes
- Constant commitment to sustainability
- Ability to export Italian pastry worldwide
A concrete example of how Italian industrial pastry can be synonymous with quality, tradition, and responsibility.
Source: Sustainability report