Grisbì made with KitKat®: the special edition that turns every break into a moment of pure pleasure
This new special edition is a unique collaboration between two icons beloved throughout generations: Grisbì’s crispy shortcrust pastry filled with a cream inspired by the distinctive taste of KitKat® — a perfect blend of chocolate and wafer.
The partnership with Nestlé aims to attract the international young audience while reinforcing Grisbì’s positioning in the yummy snack segment.
“With this collaboration, we want to offer a moment of pure pleasure. Grisbì made with KitKat® is a combination that speaks the language of the new generations, who are always looking for delicious and surprising breaks,” says Elena Personi Musola, Marketing Manager Italy at the Vicenzi Group. “The partnership with KitKat® allows us to showcase our expertise and create new consumption opportunities in line with market trends.”
“Our mission is to bring joy and innovation to consumers’ everyday lives. Grisbì made with KitKat® is a perfect example of how we can combine the quality and creativity of two iconic brands to deliver a truly unique experience,” adds Marialoreta Pompilio, Marketing Manager at Nestlé Professional Italy.
Available in a limited edition from September 2025, Grisbì made with KitKat® strengthens Vicenzi Group’s commitment to generating value through high-profile partnerships and distinctive products that combine excellence and innovation.