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Grisbì Dolce Vita. A product designed to enrich your assortment with a high visual impact and strong sensory appeal offering, perfectly aligned with warm-season consumption habits.

This reference is conceived for snacking moments, as well as for fresh, out-of-the-fridge enjoyment, thanks to a versatile recipe that meets consumers’ summer preferences.

Inspired by the timeless charm of the Italian “Dolce Vita,” Grisbì Dolce Vita, available from April 2025, features a premium shortbread with a fresh citrus cream heart, engineered to deliver a taste experience that combines crunchiness and softness, with a Mediterranean aromatic profile.

In Vicenzi Group’s vision, innovation means renewing the offering consistently with brand identity, enhancing every consumption occasion with high-quality solutions inspired by tradition yet designed for contemporary needs.

“With Grisbì Dolce Vita, we wanted to create an experience, a small journey. We drew inspiration from the essence of Italian summer, from timeless emotions and fragrances, to offer a moment of authentic pleasure capable of transporting consumers to a dreamlike dimension,” states Elena Personi Musola, Marketing Director Italy – Vicenzi Group.

With this new limited edition, the Group confirms its commitment to combining pastry tradition with consumer innovation, through offerings capable of interpreting seasons and market desires.