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There's something magical about opening a box of Vicenzi biscuits and finding those authentic aromas that recall childhood. But behind this sense of continuity, there's a constant commitment to responsible confectionery innovation.

A journey of confectionery innovation that makes Vicenzi a reference point for those in the B2B confectionery sector seeking a balance between pastry tradition and new food trends.

 

What do consumers want today? New trends in B2B pastry

In recent years, eating habits have changed profoundly. Those operating in the confectionery sector must respond to new needs:

A – Health-oriented food innovation

Customers demand modern sweets with:

• Less sugar
• Natural or functional ingredients (fibers, proteins)
• Authentic taste

B – Sustainability: from packaging to production

• Recyclable materials and low environmental impact processes
• Choices that influence purchasing even in the professional channel

C – Traditional recipes revisited

Nostalgia meets innovation: consumers seek flavors from the past with a contemporary twist.

Vicenzi has captured these trends, working on a reinterpretation of its classic recipes without compromising their artisanal soul.

 

How Vicenzi reinvents taste: traditional recipes and technology

A –  Traditional recipes revisited with a modern touch.Vicenzi doesn’t reinvent, it evolves. Here’s how:

• Development of gluten-free lines (2 gluten-free Grisbì flavors, gluten-free Savoiardo Vicenzovo, gluten-free Mr.Day Muffin)
• Controls at all transformation stages to ensure product consistency and quality, while respecting original recipes

To guarantee the artisanal quality of its products in every recipe, Vicenzi adopts standardized production processes and accurate controls throughout all transformation phases, thus ensuring consistency in the final result.

 

B – Technology and craftsmanship: a winning combination

• Latest generation ovens and digital systems guarantee precision and consistency
• Original recipes, created and perfected by Matilde, still guarantee quality, excellence and variety today

C – Sustainable packaging and limited editions

• Vicenzi continues testing to reduce wrapper thickness and develops more sustainable packaging solutions based on mono-materials and recycled materials
• Vicenzi creates special co-marketing editions and limited special editions with the goal of combining taste and innovation

 

Looking to the future: Vicenzi and new pastry trends

Vicenzi constantly invests in innovation and sustainability to meet the needs of a market increasingly attentive to quality and the environment.

The Mr.Day line products, including the new Brownies, are designed to capture Generation Z tastes, combining intense flavor, snack format and the international character of the snack range.

The Group has activated important initiatives for a sustainable supply chain, including:

• The use of renewable energy thanks to photovoltaic systems installed on production sites
• The choice of certified raw materials (e.g., Rainforest cocoa, RSPO palm oil, free-range eggs)
• The use of low environmental impact packaging with recycled materials and mono-materials

The company also declares it experiments with new flavors and combinations, while respecting its pastry tradition, to offer a contemporary and inclusive experience.

FAQ – Vicenzi and confectionery innovation

 

• Is Vicenzi abandoning its original recipes?
  No! Historical recipes remain. New versions complement them, they don’t replace them.
• How do you reconcile tradition and innovation?
  With our “Tradition and Quality” approach: we maintain iconic recipes, introduce gradual improvements, every innovation is accompanied by careful qualitative evaluation, aimed at satisfying consumer preferences and preserving the sensory experience that characterizes Vicenzi products.
• How does the Vicenzi Group work to make its sweets more balanced while maintaining traditional taste?To achieve increasingly balanced sweets, Vicenzi develops recipes with selected ingredients, such as whole grain flours. Each new formulation is validated to guarantee the sensory experience that distinguishes the Group’s products.
  
• Where can I find concrete data on sustainability and innovation?
  In our Sustainability Report, validated by third parties and available in the Sustainability section of the website.

Source: Sustainability report