News

Sales growth, strong consolidation in international markets, and strengthened market leadership in Italy in the ladyfinger, amaretto, and puff pastry segments. Vicenzi Group, with its brands Matilde Vicenzi, Grisbì, and Mr.Day, confirms the positive economic trend of recent years.

In 2024, the Group’s consolidated revenue reached €167 million, marking a +3% increase over the previous year. Growth was driven especially by foreign markets (+8%), reinforcing the Group’s position in the Italian premium industrial pastry sector. Today, Vicenzi products are enjoyed in over 9 million households in Italy, are available in 97 countries, and the Group employs 360 people across 3 production sites, each with its own area of specialization.
“2025,” highlights Marcello Gelo, CEO of Vicenzi Group, “is the year we celebrate 120 years of activity and product quality, continuing along the path laid out by President Giuseppe Vicenzi. The Vicenzi family’s commitment continues to support and carry forward our industrial vision.”

The past year closed with highly positive results, confirming Vicenzi Group as the third-largest player in the industrial pastry segment in Italy, and the absolute leader—with continued growth—in ladyfingers, amaretti, and puff pastries.
“With our Vicenzovo Ladyfinger, we hold a 25% market share in both volume and value,” notes CEO Gelo, “five times that of our closest competitor. We’ve gained 1 percentage point over 2023 and were the only leading brand to grow in the traditional ladyfinger segment. Overall, in the industrial pastry market, where we rank third with a value share of 7.3%, we posted the highest growth rate among top players.”

2025 begins with innovation, thanks to the launch of Vicenzovo Pink, the strawberry-flavored version of the classic Vicenzovo ladyfinger—an authentic innovation in the market, reinterpreting a timeless Italian pastry. This limited edition allows Vicenzi to further consolidate its leadership in the ladyfinger category by revitalizing consumption occasions and highlighting culinary creativity.

Growth is continuing into 2025.
“In Italy,” Gelo adds, “in the first 5 months of the year, sell-out sales for all our brands have shown double-digit growth (Matilde Vicenzi +10.9%; Grisbì +11.3%; Mr.Day +19.2%). A remarkable result in a mature market like Italy. And outside our borders, our brand performance is excellent, especially due to the renewed success of our Vicenzovo ladyfinger, which in the U.S.—one of our strategic markets—has seen a +42.6% increase in value, despite uncertainties around tariffs and the declining exchange rate.”*

Grisbì Lovers
Grisbì never disappoints its lovers and launches Dolce Vita, a limited-edition summer flavor with citrus notes, best enjoyed straight from the fridge. And there’s more excitement coming this fall: an unprecedented collaboration that’s sure to leave fans speechless!
Also new on shelves since the beginning of the year: two breakfast flavors, Cocoa Hazelnut and Yogurt, perfect to start the day off right!

Mr.Day
Mr.Day, the playful snack for kids, riding on the success of its Chocolate Brownies, has just expanded the range with White Chocolate Brownies only a few months after the initial launch. The line is being supported with a new TV commercial and upcoming in-store promotional contests.

77th Verona Summer Theatre Festival
The Group’s commitment to culture continues with its support of the Verona Summer Theatre Festival. Vicenzi will be present throughout the event, particularly during the Shakespearean Festival, to promote art and beauty—a combination that reflects the brand’s dedication to quality and culture.

* (source: SPINS, Natural + Multi Outlet, 52-week YoY)