120 Years of Sweet Passion
2025 is Matilde Vicenzi’s 120th anniversary! This milestone not only speaks of the long history of the company, but also of the solid relationship forged with Italian consumers and the world of high-quality pastry.
To honour our anniversary we are kicking off the national contest: “120 Years of Sweet Passion” from September 2 to December 30, 2025. This campaign brings together brand values, visibility and consumer engagement.
By purchasing any Matilde Vicenzi product and registering the receipt on the dedicated official website, consumers can participate in the daily draw and win one of the 120 Ariete appliances for pastry-making, a great opportunity to enter the world of sweetness.
The winner of the contest’s final draw will be awarded with an exclusive experience: a pastry course at ALMA – The International School of Italian Cuisine and a weekend in Verona, the city where the company was founded.
This initiative is more than just a promotional activity: it is an opportunity to strengthen the relationship between Vicenzi and its consumers, to celebrate together a journey of tradition, innovation, and passion for craftsmanship. This is our way to share the story of a brand that, for over a century, has been delivering Italian pastry to the world.