Grisbì

Our Communications: from 1996 to today

Communicating emotions and values is the goal that the Vicenzi Group has pursued over the last ten years. From the Mini Voglie campaigns, emphasizing the temptation for sweets for those who can't resist, to the Mr. Day campaign, that innovatively presents the snack world.

Moreover, the Pan Biscuit campaign with which Vicenzi presents itself on the product market addressed to those who watch their weight and health. But it was with “Verona in the heart of Vicenzi” (centennial photo book and exhibit) that the company fully expressed its traditions, values and passions that over its 100 year history guided pastry production, transforming Vicenzi from a small city store to a large international business.

1996 - Mini Voglie campaign:
“I want to treat myself”

2005 - Vicenzi celebrates its 100th anniversari with a monographic book and photography exposition to its city “Verona in Vicenzi’s heart”

2005 - Assorted Mini Voglie campaign "How can you resist?"

2006 - Pan Biscuit Vicenzi campaign “New form of wellbeing”

2006 - Mr. Day campaign “New faces at snack time”

2007 - On-line Promotion “Asta & Vinci MrDay” … chi offre di più? Found it on www.misterday.it site

2008 – Press and TV campaign dedicated to the filled cookie "par excellence":
Grisbì Chocolate

2008 Gadget Promotion – Find the characters of this year’s most successful cartoon in each pack of Mr.Day soft cakes.

2008 - Vicenzi campaign on main Italian cooking magazines for November and December